Homework
Instructions
Write a 15 pages term paper marketing plan project for the product or service that was approved in your week one proposal.
Required Marketing plan Headings:
• Executive Summary
• Situation Analysis
o Market Summary
o Target Markets
• Marketing Demographics
o Geographics
o Demographics
o Behavioral factors
• Market Needs
• Market Trends
• Market Growth
• SWOT Analysis
• Competitors Analysis
• Market Strategy
o Marketing objectives
o Financial objectives
o Positioning strategy
• Marketing tactics
o Product
o Price
o Distribution
o Communication
o Research
• Financials
o Break-Even Analysis
o Sales Forecast
o Marketing Budget
Paper Objectives:
1. Develop a Marketing Plan.
2. Define the types of marketing research.
3. Analyze potential pricing alternatives.
4. Define channel strategy
5. Design a sales management plan.
6. Define the process for bringing a new product or service to market.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.