Problem:
Net Generation was launched as a Canadian Internet service provider (ISP) in 1995. It provides a wide range of services for the Canadian market, which is embracing the Internet about 18 months slower than their U.S. counterparts. Because the industry is growing and changing so quickly, Net Generation uses all types of feedback and controls. In fact, every six months, its strategies and goals are re-examined in light of changes in the environment. List and briefly define the three types of marketing controls it could use and explain which would be the most important marketing control for it to use.The controls should be new and effective.