What are the elements of pricing decisions?
Define the following terms pricing objectives, penetration pricing, market share, target return on investment (ROI), reference pricing, zone pricing and target return pricing.
Why might penetration pricing potentially negatively impact brand image and product positioning in the long run? Given this risk, why would a marketing manager use penetration pricing? Identify a brand that you believe is engaged in penetration pricing.
Define the terms supply chain, value network, vertical marketing systems, channel power, customer communities and direct selling.
Define the terms personal selling, motivation, sales skill levels and direct marketing.
Identify three important personal characteristics that a key account sales person for a global manufacturer of networking hardware would need to be successful?