Define the term marketing environment as used in marketing, Marketing Management

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Define the term marketing environment as used in marketing

Problem

A firm should align its business needs with the environment it's operating in.

1. Define the term marketing environment as used in Marketing.

2. Using the PESTLE model, summarize the possible environmental influences for a business.

3. Examine the controllable factors of the marketing environment and show how firms undertake them in their operations.

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Marketing Management: Define the term marketing environment as used in marketing

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Marketing Management: Define the term marketing environment as used in marketing

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