Problem: Define the term MARKETING. • Explain how the microenvironment affects marketing decision. And clarify with supportive example. • Describe the factors of marketing macroenvironment forces. • Describe four factors that influence buyer behavior. • Describe the process of target marketing. • The importance of marketing • Define the term market segmentation. • Explain what market targeting is? • Why is market positioning important? • Construct a market positioning map for LIMKOKWING UNIVERSITY.