Define the sustainable products


Assignment:

The textbook defines sustainable products as "products that meet present needs without compromising the ability of future generations to meet their needs". Sustainability is becoming increasing more important and driving retail companies to implement cleaver ways to (1) reduce packaging waste and (2) lightening packaging weight. Some companies are designing packaging that are close-looped in that the packing material can be used for reverse logistics shipments (i.e. toner cartridges). Select, research a company and report on what they are doing to achieve sustainable packaging.

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Marketing Management: Define the sustainable products
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