Assignment: Building & Capturing Customer Value Powerpoint Presentation
In a three-five minute PowerPoint presentation, choose a product or service that you personally use and believe in its value. Pull together the following sections in your powerpoint presentation:
Determining customer value
Choose a favorite product or service and then develop powerpoint that describes the following:
1. Product Description: Describe the product - what is it? What does it do?
2. Target Audience: Who do you believe this product is targeted to? Name primary and secondary audiences
3. Product Benefits:
a. Define one or more of the selected product's specific customer benefits/value as it is marketed to consumers
b. Describe the actual/real benefits of the product that you personally derive.
Does it mirror the advertising and marketing or is it different?
Is your perception different from the reality?
Evaluate product/service customer value, perceived value and derived value
c. Determine which specific factors influence customer value for your selected product/service:
-Pricing
-Receiving what is desired/needed
Quality
Defined benefits
Emotional payoff
Achievement of a goal/desire
Be creative and consider that you are informing your marketing team about what you learned about this product through this focused analysis.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.