Prompt: For this milestone, you will submit a competitive analysis. This analysis will include a list of competitors with strengths and weaknesses, strategies and objectives, and market outlook. Specifically, the following critical elements must be addressed:
• Define the scope and nature of the healthcare industry segment (pharmaceutical, internal medicine, rehabilitation, etc.).
• Determine who the competitors are and describe their individual strengths and weaknesses with respect to your chosen organization and product or service.
• Define the key success factors in the chosen industry and rate competitors based on these factors.
• Summarize the organization's market position in light of the analysis and justifies summary with research.