Discussion Post
• SWOT Analysis of the case(Strengths, Weaknesses, Opportunities, Threats, & Trends)
• Define the International Marketing Issue / Opportunity - Not just what is happening, but what is the effect (or potential effect) on the brand or marketing strategy
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.