1. (a) Define the Halo effect and give an example.
(b) Define the causal attribution distortion and give an example.
1. Imagine that you are the CEO of BuzzMarket, and online marketing agency that specializes in Web and social media marketing. Your company has 10 employees. You, the CEO, earn $1 million per year in salary, plus another $1 million in bonuses. Your account executive earns $250,000 per year and has a company car, along with other perks. The other eight staffers are junior-level programmers and sales reps, each earning $25,000 per year.
A) How might the eight junior employees perceive the equity of the workplace, and what might they do to reduce their cognitive dissonance? Discuss with no less than 50 words.
B) How might you go about correcting the perceptions of inequity? Make two suggestions.