Problem
Evaluate the mission of BBCA BANK CENTRAL ASIA TBK with the following criteria; provide your answers and descriptions:
(a) Is the mission statement comprehensive (covering all company activities) but relatively short?
(b) Does the mission describe (in outline) what products/services are offered by the company?
(c) Does the mission define the geographic area served by the organization/company?
(d) Is the mission statement consistent, as the organization moves from the corporate level to the business unit level?
(e) Is the organization's mission consistent with the organization's actual activities and competitive prospects at the business unit level?