Solved: Define the factors affecting the promotion mix, Marketing Management

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Define the factors affecting the promotion mix

Assignment:

MARKETING STRATEGY

Promotion

Promotional Strategy:

Promotional Goals:

Factors Affecting the Promotion Mix:

Product Lifecycle.

Target Market Characteristics.

Push or Pull strategy.

Integrated Marketing Communications:

Advertising:

Public Relations:

Sales Promotion:

Personal Selling:

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Marketing Management: Define the factors affecting the promotion mix

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Marketing Management: Define the factors affecting the promotion mix

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