Solved: Define the customer buying process, Marketing Management

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Define the customer buying process

Discuss the following:

• What are 2 demographic and 2 psychographic characteristics of the customer who you think would be interested in purchasing the brand's products?

• Define the customer buying process. Why is it important to understand this process when deciding how to capture the customer's attention?

• Are there ethical considerations that will shape development of your message to the target market? How might ethical standards and social responsibility of a company (and brand) affect the buying process?

400 words apa format in text citations two references

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