Introduction to Marketing
• What are 2 demographic and 2 psychographic characteristics of the customer who you think would be interested in purchasing the brand's products?
• Define the customer buying process. Why is it important to understand this process when deciding how to capture the customer's attention?
• Are there ethical considerations that will shape development of your message to the target market? How might ethical standards and social responsibility of a company (and brand) affect the buying process? 300-400 words