Assignment: Trader Joes and Samsung
Read the article "Trader Joe's Employees Say Virus Response Was Haphazard and Chaotic" By Mary Pilon and answer the following questions. Provide a short answer to each question.
A. Who are the main competitors of Trader Joe's?
B. What strategy the company has utilized: Cost leadership, Differentiation or Blue Ocean? Explain in details.
C. Define the competitive advantage of TJ's.
D. How you will explain the definition of the TJ's customer :" Our ideal customer is overeducated and underpaid".
E. How the company responds to the current endemic (COVID) situation?
F. What recommendations would you give to the TJ's CEO to compete better with the rivals?
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Samsung-Case.rar