Discussion Post: Create Digital Strategy for Personal Brand or Company Brand
Analyze a brand online, as it is today on all platforms where they have a digital presence. Using each platform's analytics, identify levels of engagement of their followers, overall sentiment, and brand image in general. Based on the recommendations provided by David Scott, create a digital communication strategy to strengthen the brand in the next 1-5 years.
Recommendations on how to approach this assignment- however you can format it anyway you want.
A. Social media audit.
a. Clean their browser
b. Google their name
c. Review the profile on all social media platforms.
d. Define/ analyze their profile.
e. Write SWOT analysis
B. Define the business goals, as a professional.
C. Set communication objectives (how to strengthen their weaknesses and vulnerabilities (threats) obtained in SWOT). What do you plan to achieve in the short term ( 12 months) and long-term ( 3-5 years) ( use these verbs: Persuade, Inform, Reach and Engage) ?
D. Define overall social media strategy: What social media platform (s) would you prioritize and why.
E. Define tactics/ channels/ execution.
F. List measurements of success.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.