Define target market with segmentation criteria for product


Assignment: Marketing Plan Phase I

Instructions:

Create an 8- to 10-slide Microsoft PowerPoint presentation with speaker's notes where you:

• Define a target market with segmentation criteria for the product that your team selected in the Week 2 Learning Team assignment.

• Create a digital advertising strategy including two sample banner ads and a mock landing page.

• Create three mock web ads with specifics of where they will be placed along with budget for a 2-week advertising campaign.

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

Attachment:- Product-Brain-Storm.rar

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Marketing Management: Define target market with segmentation criteria for product
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