Answer the following questions in short answers. Be sure to focus most of your time and effort on the questions that are worth the most amount of points.
1. Define social media: What is social media? What does it do? What is it for? How is it social? How does social media impact business?
2. In a few sentences, discuss what's "new" about new media. Be sure to also address what's not new. Talk about the relationship of "old" media (TV, newspapers, radio) and "new" media (social, digital). (Focus on media here and the role of media in society and how this has changed, or not, with the advent of digital technology).
3. Define and provide an example of the media mix (paid, owned, and earned) in action. Use an example to highlight each of these media in action and how they can work together to achieve an organizational objective.
4. Discuss the importance of understanding audiences. How do you go about learning about your target/potential audiences? What is the significance of this?
5. What is the difference between social monitoring and social listening? Provide an example of each.
6. Describe a scenario where blogger-relations would be beneficial to a business/organization.
7. Identify and discuss three characteristics of video that makes it a beneficial form of communication on social media. Provide an example of an organization/brand using video successfully in social media.
8. Discuss the benefits of photos. Give an example of how an organization might use this.
9. Select 3 social media platforms and what different features and strategic benefits of each platform are (e.g., Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn, YouTube, Yelp, etc.). Using one business/organization, provide an example of content that would be shared on each of the 4 platforms and describe how and why this content would vary across platforms.
10. What were your key takeaways from Brittany's (Black Sheep Agency) visit to our class? Identify three things Brittany discussed in her talk.