1. Define sales promotion and discuss its objectives.
2. Consider your How could they effectively use sales recruiting tool? How does your college/university use the Internet to attract quality prospective students? Are they doing a good job? hat suggestions would you make to your college or university to improve their Web appearance?
3. Consider that you are a salesperson for the local Toyota dealership. A young, newly married couple enters through the personal selling process, using this couple the lot as your target.
4. You are the owner of a small hometown brick-and-mortar gourmet meat store. What, if any, advantage do you see in setting up an online presence? In what ways could this possibly help your business? Or could it?