Define positioning and explain using real life examples
Problem: Define positioning and explain using three (3) real life examples.
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What is the best way to decide on how much to spend on branded and generic ads (Exhibit 10)?
The purpose is to analyze service encounters from a customer's point of view with the use of your new knowledge from our class
If the store wants to maximize its profit in the next month, would you recommend it to use promotion A, B, or not to promote at all? Explain why.
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When you view advertisements, do you get 'tired' of the same advertisement? May it result in you 'boycotting' the product being advertised?
because you do not have to justify your new product idea, just explain how you would do market research for it.
For each assess the FIVE (5) globalization drivers and their impact on these Three (3) Industries.
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