Scenario
Selling is a key part of any business. In your role as a UAE Sales Manager for Aston Martin, you need to develop a sales strategy for your company’s product in the UAE which will make a major contribution towards Aston Martin meeting its marketing and corporate objectives.
Group Presentation (no more than two in a group) – 27th September 2017
1.- Define personal selling and how it supports the promotional mix. Keep this generic and not related to Aston Martin.
2- Discuss buyer behavior and demonstrate how buyer behavior affects marketing activities in different buying situations (B2C & B2B).
3- Describe the role of personal selling in Aston Martin and detail the different roles within their sales team.
- Prepare a sales presentation for an Aston Martin product.
- Carry out sales presentations for an Aston Martin product.