Define monolithic pluralistic and multicultural


1. Describe how changes in the U.S. workforce make diversity a critical organizational and managerial issue.

2. Explain how diversity, if well managed, can give organizations a competitive edge.

3. Identify challenges associated with managing a diverse workforce.

4. Define monolithic, pluralistic, and multicultural organizations.

5. List steps managers and their organizations can take to cultivate diversity.

6. Summarize the skills and knowledge about cultural differences needed to manage globally.

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Marketing Management: Define monolithic pluralistic and multicultural
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