1-In a short essay, explain how and why marketers go beyond selling a product or service to create brand experiences.
2-Define marketing strategy. Discuss the steps in formulating marketing strategy
3-Briefly discuss how marketers measure return on marketing investment, explaining why this figure can be difficult to assess.
4-Describe some important strategies for a marketer of a high-involvement product answer these Q in details at least one page each , from Kotler book principle of marketing