Define marketing and explain its role in business strategy


Assignment:

Consider the society we live in today, is marketing good or bad for our society? Discuss your opinion on this topic. Be sure to define Marketing and explain the role it plays in business strategy overall.

In addition, find two articles: one that supports your argument and one that does not. At the end of your essay on the reference page, when you site each article, in addition to the citation, you must also include a web link or URL so that I can access the article online. The articles must be either a peer reviewed/scholarly article or an article found in a journal/magazine that is a credible source; Wikipedia will not be accepted. Use the Library E-research to find these articles.

Write an essay 800 to 1000 words, APA format.

 

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Business Management: Define marketing and explain its role in business strategy
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