Description
Scenario:
Your client wants to see new customer segments that might be interested in the new and improved product. For additional information on how to develop a customer profile, visit this Web site.
Primary Task Response: Within the Discussion Board area, write 300-500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:
Develop a brief customer profile for your client. The profile will include the following:
•Identify 2 new customer segments for the newly repositioned brand, and name them. You can make up a name based on their characteristics. For example, if you were selling a coffee brand, you might have Serious Sippers as a customer segment and Dabble Drinkers as a second segment.
•Name which customer segments are the primary and secondary markets. ?The primary market is often larger than the secondary market. These customers are often the primary users of the product.
?The secondary market can include in-between customers who might occasionally use or be interested in the product.
•Explain the demographics and the psychographics of both segments. ?Include the basic characteristics of your current and potential customer, such as age, income, education, and geographic locations.
?Identify your customers' lifestyles, such as hobbies and other interests.
Responses to Other Students:Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:
•What did you learn from your classmate's posting?
•What additional questions do you have after reading the posting?
•What clarification do you need regarding the posting?
•What differences or similarities do you see between your posting and other classmates' postings?
Reference
Oakes, S. (n.d.). Tips to create a customer profile. Retrieved from the M4B Marketing Web site: https://www.m4bmarketing.com/tips-create-customer-profile/
For assistance with your assignment, please use your text, Web resources, and all course materials.
Assignment Objectives
Explore Market segmentation changes
Identify the stages in a buyer decision process
Assignment Description
Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.
You are a marketing consultant for your company's brand. Your goal is to help the company create an updated marketing plan by learning to apply the marketing process to communicate how great the company's brand is to its current and potential customers in the marketplace and market space.
One of the first steps of the marketing plan is to understand the business goals of the project.
Complete the following:
•Summarize the role of marketing from a business perspective in a 400-600 word document, including: ?How the 4 Ps of marketing work together. The role of a marketing professional in creating a business plan.
?Select a company from this list, consider them your "client". ?Review your client's brand by researching its Web site and other supplemental resources, such as this directory and/or this one to learn everything you can about the company, its customers, the management team, and anything else that will help you understand its brand.
?Describe the value of marketing by suggesting 2 marketing ideas to help the selected company.
References
Hoovers. (n.d.). Retrieved from https://www.hoovers.com/
Interbrand. (n.d.). Best global brands 2014. Retrieved from https://www.bestglobalbrands.com/2014/ranking/
Assignment Objectives
Define marketing and discuss its core concepts.
Analyze the interaction of marketing mix concepts (4Ps in product development