Assignment Task: Target Market Research
Target Market Preparation Target Market is defined as a set of customers that a firm or company has decided to aim at for marketing and selling its merchandise with full efforts. In this assignment you will consider a new product and then define the market you would target with your marketing efforts.
Your Task
1. Select one of the following products, goods, or services as the basis for your written assignment:
- An energy drink that uses natural ingredients to boost energy levels and digestion helps in wellness and healthy lifestyle.
• A new app that you can download that provides the ability to A+ in every exam.
• A wireless virtual-reality headset that allows the user to experience virtual tour of hotel.
2. For the product or service, you chose; prepare a Target Market Report that includes the following information:
- Identify the customer need(s) that the product/service addresses.
- Create a profile of your target market.