Assignment Tasks -
Task 1 - What are marketing strategies for taking a product available in your country of interest (china) VIS Dubai and propose marketing strategies such as growth and survival for generating demand of product. Consider all aspects of marketing in your strategic plan?
Task 2 - How company improve its marketing through planning such as PESTLE method and SWOT analysis also done? How marketing research done by qualitative and quantitative method? Explain?
Task 3 - Define market segmentation? Give importance and bases for segmentation of consumer market to reach target group and also Define DMU and give its all steps?
Task 4 - What is marketing mix (4Ps)? Describe stages /elements and all aspects of marketing mix? Why is important to consider the needs of customer when developing a integrated marketing mix? Promotional mix also discusses?