Define Managerial Process of Crafting & Executing Strategy
the managerial ins & outs of crafting & executing company strategies. Special thought is given to management's direction-setting responsibilities - charting a strategic course, setting performance targets & choose a strategy capable of producing the desired result. The chapter also examines which form of strategic decisions is prepared at what levels of management & the function & responsibilities of the company's board of directors in the strategy-making, strategy-executing procedure.