Define lead strategy lag strategy and match strategy


Discussion Post

When the capacity of an organization to produce goods or services and the demands of its customers to purchase goods or services is not matched, then the result is inefficiency, either in under-utilized resources or dissatisfied customers. Address the following requirements:

a) Choose a Saudi Arabian organization that produces either a good or service and describe its capacity and demand concerns.

b) Develop an equation to calculate its capacity.

c) Define lead strategy, lag strategy, and match strategy, and recommend which your selected organization should pursue and why.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Define lead strategy lag strategy and match strategy
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