Define interactivity and explain its significance how can, Operation Management

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Define interactivity and explain its significance how can

1. Define interactivity and explain its significance.

2. How can marketers exploit this characteristic to improve relations with customers?

3. Describe how the Social Technographic Profile segments help marketers profile their customers.

4. How can marketers use this segmentation in their targeting strategies?

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Operation Management: Define interactivity and explain its significance how can

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