Define interactive communications how does a marketer, Operation Management

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Define interactive communications how does a marketer

1. Define interactive communications. How does a marketer decide on what medium to use?

2. What is clickthrough rate?

3. What is stickiness?

4. Explain what is meant by sponsorship as it relates to online advertising, using an example to illustrate.

5. What are the two types of opt-in lists used with email advertising?

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Operation Management: Define interactive communications how does a marketer

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