Assignment:
Question 1. Discuss the appropriateness of using the same leadership style of all EU countries. Include in your discussion the research results from both views given in your texbook. The text book is International Management.
Question 2. Define Integrated Marketing Communications (IMC) and explain the goal of IMC. Also, list and describe the seven different components of the communication process. Lastly, discuss at least three factors firms should use as marketing metrics to plan for and measure IMC success