Questions -
1. Define Global Marketing. Explain how it differs from domestic marketing.
2. Why is defining the Target market in GREAT detail so important to advertising strategy? And, what is meant by understanding the Who, What, When, Where, Why, and How of target markets?
3. Explain how Culture influences buying behavior; specifically, how we are impacted by norms, biases, values, upbringing, religion, education, etc.
4. What is meant by the expression, Centralize Strategy, Decentralize execution - as it relates to Global marketing?
5. Define the following:
Direct exporting
Indirect exporting
Licensing
Joint Venture
Provide examples where possible.
Length: 15 pages including graphs and charts.
Attachment:- Lecture Note.rar