Questions:
Question 1
Which of the following was used by Shurman Fine Papers to improve its demand forecast and minimize both out-of-stocks and overstocking?
a. SQL Server
b. TrueShip
c. IntelliTrack
d. RedPrairie
Question 2
EC activities include
a. trading, buy, sell, and exchange.
b. improve performance.
c. communicate, collaborate, and learn.
d. All of these.
Question 3
The ________ pricing strategy means adding up all the costs involved, such as material, labor, rent, overhead, and so forth, and adding a percentage mark-up as profit.
a. price percentage
b. cost-plus
c. competitor model
d. revenue markup
Question 4
Which of the following is a term that describes use of social media platforms such as networks, online communities, blogs, wikis, or any other online collaborative media for marketing, market research, sales, CRM, and customer service?
a. social media marketing
b. impulse marketing
c. consumer marketing
d. interactive marketing
Question 5
Identify four m-commerce benefits for organizations. Identify four m-commerce benefits for individuals.
Question 6
Identify five major advantages of e-tailing to sellers.
Question 7
Software tools that scout the Web on behalf of consumers who specify search criteria are
a. shopping portals.
b. shopping browsers.
c. intelligent search engines.
d. shopbots.
Question 8
Each of the following is an essential capability that helps drive EC except
a. customizing products and personalizing services.
b. providing efficient and effective business transactions.
c. sharing information and knowledge.
d. facilitating company consolidations.
Question 9
Cash Concentration or Disbursement (CCD) is a type of ACH entry for B2B transactions.
True
False
Question 10
Each of the following about the strategic planning process is true except
a. the process of developing a strategy may be even more important than the strategy.
b. the strategic planning process forces corporate executives, a company's general manager, or a small business owner to assess the current position of the firm, where it should be, and how to achieve objectives.
c. the strategic planning process begins with strategy formulation.
d. the strategic planning process is cyclical and continuous.
Question 11
Fair use means
a. copyrighted material can be used for noncommercial purposes without paying royalties or getting permission.
b. the author or creator of a book, movie, or musical composition can use his or her creations for an unlimited number of years.
c. a copyright holder has exclusive rights to the invention for a fixed number of years.
d. copyrighted material can be digitally protected against misuse.
Question 12
Creations of the mind, such as inventions, literary and artistic works, and symbols, names, images, and designs, used in commerce are known as private property.
True
False
Question 13
In VIS, static models display systems that evolve over time, and the evolution can be presented by animation.
True
False
Question 14
Efficient transactions, price comparisons for customers, and global reach are three major capabilities that contribute to the growth of EC.
True
False
Question 15
Which of the following is not one of the benefits that EC provides to consumers?
a. global reach
b. enable telecommuting
c. instant delivery
d. ubiquity
Question 16
Antivirus investments are easily justified because more than ________ percent of viruses enter business networks via e-mail.
a. 33
b. 25
c. 50
d. 85
Question 17
In the strategy implementation phase, general long-term plans are developed for carrying out the projects that had been agreed on in the strategy formulation phase.
True
False
Question 18
Major advantages of e-commerce to sellers include each of the following except
a. reacting quickly to customer's needs.
b. charging less for items.
c. lower supply chain costs.
d. competing with larger companies.
Question 19
Viral marketing is word-of-mouth marketing by which customers promote a product or service by telling others about it.
True
False
Question 20
Viral marketing done by bloggers best describes
a. extreme blogging.
b. freedom of expression.
c. viral blogging.
d. social diving.
Question 21
Which of the following is a term coined by Mark Zuckerberg of Facebook, which originally referred to the social network of relationships between users of the social networking service provided by Facebook?
a. social graph
b. social range
c. social tapestry
d. social tweet
Question 22
A Web-based marketplace in which one company sells to many business buyers from e-catalogs or auctions, frequently over an extranet, describes
a. sell-side e-commerce.
b. buy-side e-commerce.
c. single-side e-commerce.
d. reflective e-commerce.
Question 23
Direct purchasing from internal marketplaces without the approval of supervisors and without the intervention of a procurement department best defines
a. renegade purchasing.
b. spot buying.
c. maverick buying.
d. desktop purchasing.
Question 24
Infrastructure investments are made for the short-term because of frequent technological changes.
True
False
Question 25
Travelocity's initial strategy was to concentrate on airline ticketing, hotel booking, and selling advertisements on its Web site. This business model worked very well until the airlines eliminated travel agents' commissions and competitors entered the market successfully.
True
False
Question 26
Political and government is an example of a societal business pressure.
True
False
Question 27
The practice of using computer games to advertise a product, an organization, or a viewpoint best defines
a. advergaming.
b. relationship marketing.
c. viral video.
d. behavioral targeting.
Question 28
EC costs and benefits can be classified into two broad categories
a. short-term and capital.
b. tangible and intangible.
c. direct and routine.
d. operational and strategic.
Question 29
A desktop search is conducted by tools that search only the contents of the user's own computer files.
True
False
Quetion 30
Tags that can be attached to or embedded in objects, animals, or humans and use radio waves to communicate with a reader for the purpose of uniquely identifying the object or transmitting data and/or storing information about the object best defines
a. wireless router.
b. location chips.
c. goods locator chip.
d. radio frequency identification.
Question 31
Based on Richard Clarke's 2010 definition, which of the following refers to actions by a nation-state to penetrate another nation's computers or networks for the purposes of causing damage or disruption?
a. cyberlashing
b. cyberwarfare
c. cyberintrusion
d. cybercombat
Question 32
Strategy maps represent a hypothetical model of a business or one of the focus areas of the business.
True
False
Question 33
A retailer is a sales intermediary, a seller that operates between manufacturers and customers.
True
False
Question 34
The major tasks of knowledge management include each of the following except
a. creating knowledge.
b. capturing knowledge.
c. managing knowledge.
d. supplementing knowledge.
Question 35
Methods used for collecting data about people include
a. RFIDs.
b. All of these.
c. site transaction logs.
d. search engines.
Question 36
Which of the following can be supported more effectively and efficiently through direct buyer-seller negotiations?
a. MRO
b. spot buying
c. B2C e-commerce
d. strategic sourcing
Question 37
Types of B2B transactions include
a. strategic sourcing.
b. reverse purchasing.
c. randomized buying.
d. intermediation.
Question 38
According to research mentioned in the textbook, online shopping segments include
a. fearful browsers.
b. adventurous browsers.
c. suspicious learners.
d. positive technology muddlers.
Question 39
Personalization, behavioral targeting, and data mining are three key issues related to one-to-one marketing.
True
False
Question 40
E-payment methods that can address the lower or higher end of the price continuum are unlikely to be widely accepted because of cost and security issues.
True
False
Question 41
Which of the following is a global, multilanguage, social network popular in Asia and parts of Europe, Africa, and South America?
a. Hi5.com
b. Iwiw.net
c. Piczo.com
d. Friendsreunited.co.uk
Question 42
Which of the following refers to communities organized by interest, such as hobbies, technical topic, vocations, political parties, or trade unions?
a. association portals
b. affinity portals
c. communities of practice
d. virtual worlds
Question 43
E-mail advertising refers to adding advertisements to e-mail messages sent to customers.
True
False
Question 44
Commercial activities conducted on Facebook best describes
a. c-commerce.
b. social commerce.
c. f-commerce.
d. business-to-consumer commerce.
Question 45
Strategies are based on performance indexes that are used as targets and measures of success.
True
False
Question 46
Specific activities and outcomes from strategy formulation include each of the following except
a. cost-benefit analysis.
b. risk analysis, assessment, and management.
c. business plan.
d. project plan.
Question 47
________ is a satellite-based tracking system that enables the determination of a GPS device's location.
a. WAP
b. PDA
c. SMS
d. GPS
Question 48
Not receiving a clear mandate for the top to proceed is a common management pitfall.
True
False
Question 49
The process of dividing a consumer market into logical groups for conducting marketing research and analyzing personal information best describes
a. one-to-one marketing.
b. market selecting.
c. market randomization.
d. market segmentation.
Question 50
Define encryption. Identify five major benefits of encryption.