1. Go to a company's, organization's, or specific brand's Web site that has a link toFacebook, Google+, YouTube, Twitter, and/or Pinterest. Click on the links and describehow that company is using social media to market its products. Evaluate its effectivenessin creating customer engagement. You can use images to explain your point.
2. Define each of the four Ps. What insights might a firm gain by considering the four Csrather than the four Ps? You cannot compare the four Cs without defining them.
3. Discuss the four marketing management functions.
4. Define segmentation. How can a company use segmentation in social media marketing?What kind of segmentation strategy can be used this case of social media marketing? UsePurdue University as an example of a company to explain your answer.