Problem: HowRu, a private card business and its subsidiary, have a 14% share of the greeting card market. The card business is subject to seasonal cycles, with sales being highest during the holiday seasons. For this assignment, please complete the following:
1. What steps can this company take to diversify its portfolio?
2. Define diversification and its necessity in risk management.
3. Discuss at least 5 steps to diversify the card business.
4. Please give at least 6 suggestions of how and where funds can be allocated for new investments.