How are you, a private card business and its subsidiary, have a 14% share of the greeting card market. The card business is subject to seasonal cycles, with sales being highest during the holiday season. For this assignment, please complete the following:
What steps can this company take to diversify its portfolio?
Define diversification and its necessity in risk management.
Discuss at least 5 steps to diversify the card business.
Please give at least 6 suggestions of how and where funds can be allocated for new investments.
Define diversification and its necessity in risk management.
Discuss steps to diversify the card business.
Suggest how and where funds can be allocated for new investments.