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Define diversification and its necessity

HowRu, a private card business and its subsidiary, have a 14% share of the greeting card market. The card business is subject to seasonal cycles, with sales being highest during the holiday season. For this assignment, please complete the following:

1. What steps can this company take to diversify its portfolio?

2. Define diversification and its necessity in risk management.

3. Discuss at least 5 steps to diversify the card business.

4. Please give at least 6 suggestions of how and where funds can be allocated for new investments.

Reading Assignment: Chapters 12, 13, 14, 17, 18 by Fraser & Simkins

Publisher: Wiley

Edition 1

NOTE: This MUST be PLAGIARISM FREE. Introduction, 3-4 Body Pages (NOT including charts/table), Conclusion & References.
I will pay $2.00 down with an Additional $10.00 for Completion of Paper.

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