1: Define what is meant by "brand equity "and discuss what a company can do to maintain brand equity.
2: Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.
3: How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?
4: What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?
5: Define direct marketing and give some real world examples.