Define direct marketing and give some real-world examples


1. Give an example of a constant sum scale related to a store or a product, providing at least four different attributes. If you were to respond to the question, what weights would you give each of the attributes so they sum to 100?.

2. Define direct marketing and give some real-world examples.

Need 2-3 paragraphs.

3. What is a voidable contarct?

What is the significance of finding a contract is void? Is voidable?

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Operation Management: Define direct marketing and give some real-world examples
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