Business Discussions
1. Branding Nordstrom
After reading the article "Conservative Nordstrom to sell trendy Topshop fashions," respond to the following:
· How does this partnership fit into Nordstrom's current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?
· Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?
· Market Segmentation
What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations?
2. Culture
Define culture and explain the terms related to culture. Define and describe ethnocentrism and prejudice. Give personal examples to support your descriptions. Explain the dimension of culture that research has focused on in the past 30 years.
3. Ethical Leadership
Define and describe the principles of ethical leadership. Which two of the five covered in Chapter 16 do you think are the most important? Explain why.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.