Define contrast principle and how it can contribute to a win


Discussion Post: Negotiation Tactics & Strategies

Address all of the following critical elements:

• Define the contrast principle, its value in the negotiation setting, and how it can contribute to a win-win outcome.

• Using the contrast principle, outline two potential negotiating tactics that you would recommend Sharon Slade use in the negotiation meeting with Alice Jones. The gambits should help reach an integrative (win-win) outcome. Include examples to illustrate each gambit.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Strategic Management: Define contrast principle and how it can contribute to a win
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