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Define cognitive dissonance also known as buyers remorse

Marketing Problem

• Define Cognitive Dissonance also known as Buyer's Remorse.

• How can salespeople and their organizational take steps to improve buyer's satisfaction with products/services - avoiding buyer's remorse?

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: Define cognitive dissonance also known as buyers remorse

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