Assignment:
Referring back to the The Rock Insurance Company Case Study, do the following:
1. Review the 12 steps associated with Implementing a Social CRM plan. Identify the biggest challenges for The Rock in implementing this plan. The author states that people are the biggest problems associated with implementing a plan. From what you have learned and what you have experienced, why do you think he made this statement?
2. Address the following: Planning, implementation and people; outline your approach to selecting a vendor for a software solution which would meet The Rock's needs.
3. Define and analyze Business Processes and why they are important. How do you evaluate the level of success in the implementation of the Social Media Strategy?