Define "audience" and "purpose" in relation to your work. Discuss the importance of these two areas, noting problems that can arise for the writer if the writer does not address these issues early in a writing project. You might consider areas such as age, gender, experience, level of knowledge, etc. What happens if one or both is ignored? What is your experience writing or receiving documents that address this well and poorly? Share any experiences you may have had yourself or those of which you have knowledge. You are welcome to share outside research/examples!