Assignment Task: Entering a new International Market
Course Learning Outcomes:
A) Critically analyze, evaluate, define and discuss market research methodologies, applications and environmental influence and strategic value in relation to marketing in International, regional, national and global marketing contexts
B) Critically comprehend, analyze, and evaluate the strategic and operational factors which impact upon marketing scenarios; identification and resolution; success and failure in relation to international marketing contexts, competitive positioning, market entry and international development
Task Description:
One assignment (2 Component PartsOne and Two)
One individual assignment of 3,000 words maximum (two parts - 1,500 maximum words each component)
As an International Marketing Consultant, you have been approached by a client organisation requesting your advice before they enter an international market.
You have met with this client and briefly discussed the differences they might face in this international market, but you have assured them that the Marketing Management principles they are practicing domestically will basically be the same, but will need to be adapted in the international market.
Following this brief meeting, the client has asked you to prepare a report detailing and illustrating the approaches you recommend that they should undertake in the international market, in the following areas of International Marketing Management:
Tasks:
Assignment Component One:
Critically evaluate how and why they should employ a strategic planning approach to their international Marketing strategies in the international market.
Points to address:
In terms of 'how', it is necessary to conduct a critical evaluation of the international strategic planning approach:
- Relevant international strategic planning models should be used to illustrate this planning process and be used as the basis of your critical evaluation.
- The strategic planning principles you identify should be evaluated and illustrated in the context of the agreed client organisation.
- In terms of 'why', it is necessary for you to demonstrate the potential benefits of employing a strategic approach in the context of international marketing planning.
- You need to critical evaluate the strategic planning approach in comparison to alternative planning approaches.
- The potential reasons for adopting a strategic planning approach and the recommendations
Assignment Component Two:
Critically examine how and why they should strategically plan and undertake Competitive analysis in the international market.
Points to address:
In terms of 'how', you need to conduct a critical examination of the strategic planning approach to conducting international marketing competitiveness that covers:
- Relevant international marketing research planning models should be used as to illustrate this planning process, and be used as your basis of your critical examination.
- The key approaches and principles you identify should be critically examined and illustrated in the context of the agreed client organisation.
- In terms of 'why' you must conduct a critical examination of the potential benefits of strategically planning market research in international markets.
- Critically examine these potential benefits in comparison to alternative planning approaches.
- The recommendations you make must be critically examined in the context of your agreed client organisation.
Base your report on a client organisation and international market of your own choice as agreed with your Lecturer
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Attachment:- International Marketing Management.rar