Your friend, Ms.Destiny Brown is the CEO and founder of ‘Hide and Chic’ an upscale leather goods store based in Houston, Texas. Ms. Brown is actively considering to expand her company’s product line to include sports accessories including golf gloves, premium quality leather grips for tennis, squash, racquetball, badminton rackets, leather sports bags etc. She has hired you to undertake a marketing research study to determine whether a market exists among retail outlets and sporting goods distributors in Houston, for these specialty items under the ‘Hide and Chic’ brand name.
Define and describe the target population for this study?
Discuss the sampling methods that could be used in this study.
Recommend, with reasons, the most optimal sampling procedures for this study.