Assignment:
Choose an advertising topic for the final paper from the suggested list below or choose your own advertising topic (be sure and obtain instructor approval). Use the APA writing style (6th edition) and a minimum of six sources in APA format.
Define and describe the advertising topic.
1. Describe its effect on the advertising industry.
2. How might this advertising topic aid managers in using the advertising campaign to achieve business objectives?
3. What role does the topic play on consumer behavior?
4. Analyze how this advertising topic is implemented in a specific organization, chose an article retrieved from an Online Library.
Suggested Advertising Topics:
• Advertising in the 21st century
• Ethical and Social responsibility in advertising
• Advertising to children
• Public service announcements
• Media planning and buying
• Advertising media (radio, television, print, digital)
1. Writing the Final Paper
The Final Paper:
1. Must be seven double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.
2. Must begin with an introductory paragraph that has a succinct thesis statement.
3. Must end with a conclusion that reaffirms your thesis.
4. Must use at least six scholarly sources
5. Must document all sources in APA style
6. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.