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Define and contrast compliance and conversion

Question 1: Define and contrast compliance and conversion. How does majority and minority influence relate to compliance and conversion?

Question 2: Using the concept of idiosyncrasy credits, explain how groups would react to a a) deviant: b) leader, c) older member, and d) new member.

Question 3: Draw on Schachter's study of people's reactions to deviation to explain what happens in a group when one of the members disagrees with the others.

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Other Management: Define and contrast compliance and conversion

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