The Problem:
You are the CIO of a global company called Travel International, which is a big player in the travel agent industry. Your CEO has asked you to build an IT strategy to allow Travel International to be and continue to be a well-regarded leader in the global travel agent business.
You see threats within the industry based on competitors that threaten to compete with you on a cost and services. For example:
• Airlines, hotels and other providers are trying to displace the classic travel agent by migrating to an online experience.
• Travel agents have greatly reduced their commissions and cutting into Travel International's profit margins.
• New competitors like Travelocity and others are creating low priced services and are cutting into profit margins even further
• E-commerce and other vendors (Amazon/Ebay) are looking at entering the travel agency market and could further cut into Travel Internationals customer base and further erode their business.
Your Job:
1. Define an overall information systems vision and strategy that will help the CEO achieve his/her objectives within the next 2 to 5 years
2. Develop objectives and policies to help define this strategy.
3. Develop the overall plan on how to implement this strategy.
a. Organization Structure
b. Hiring methodology
c. Infrastructure & Security
d. Software
e. Business alignment
f. Roadmap to achive the goal
g. Data management
h. Market this to the CEO (Power Point slide)
Please use graphs, charts, organizational charts, etc.